Our Story

On the white background is the Mellow logo in coral colour

Mellow, a kids’ concept store, is a place with carefully selected pieces for your kid and baby that offer quality, beauty and joy. We combine children’s top clothing brands produced ethically with certified materials that are harmless and kinder to our environment.

Mellow is born out of love for the kids’ world to let them embrace their unique character every day. Every garment tells a story that kids enjoy and learn from.

Our vision goes beyond beauty and creativity. Besides offering stylish, bold and timeless pieces that go from generation to generation, we are here to make it fun and easy for parents to buy sustainable products for their kids.

We hope you enjoy the products we offer and join us on this colourful journey. Let’s all be Mellow from here on…

With love,

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